TB

TB is a brand that offers cables, cleaning products for electronic devices, toners, inks and cases for smartphones and tablets. The full range of TB’s consumables includes inkjet inks, laser printer toners, refill kits and photo paper. The brand cooperates with the largest and best suppliers in the world. The owner of TB Print is AB S.A. – the largest IT and CE distributor in the entire Central and Eastern Europe region.

Our agency has developed a communication strategy using four brand heroes called Office Warriors: Gadget, Perfect, Volt and Printer. Each of them promoted a set of specific products from one category. We have also prepared a report on cleaning and maintaining order on the desk and its impact on work. Our tasks also included running a profile on Facebook, Twitter and Instagram, as well as operating a blog. We also took care of graphic support for the brand and recording podcasts for YouTube.