G Data

Scope of activities
events, organising the “Click Safely” campaign, blog, marketing, special campaigns, competitions.
About the company
G DATA is a German leader, also operating in the Polish market. Founded in Bochum in 1985, the company developed the first antivirus programme more than 20 years ago, making it the oldest antivirus software manufacturer in the world.
The challenges
Our main mission in cooperation with G DATA was to reach various target groups – from the youngest users of mobile and electronic devices to people who have been using computer equipment for many years as individuals and company representatives. Another objective was to increase brand awareness and sales as well as to carry out educational activities aimed at spreading knowledge about online security. Our job was also to position the client in the market as the industry leader by means of press releases based on trends and statistics.
The solutions
The “Click Safely” campaign conducted by our agency is a nationwide educational initiative. It was addressed to the youngest audience using mobile devices and the Internet. Two editions (in 2017 and 2018) were held and ended with a competition. During the first edition, we encouraged 89 schools to take part. The conducted classes deepened the knowledge of more than 1300 children in the field of online security. By creating visual competition entries, the participants strengthened the newly acquired knowledge and proposed solutions that would actually help them to protect themselves in the event of a threat. The agency then conducted a roadshow event in 2017, which took place in four largest cities in Poland – Wrocław, Poznań, Katowice and Warsaw. The manufacturer’s representatives raised the subject of protecting company networks of various sizes. They presented the available forms of cooperation with partners and discussed the latest trends in dealing with threats. The agency supported G DATA in organising the event by helping with its preparation, contact with the media and graphic design.

FLPR Group also took care of creative promotional product distribution, which took the form of a first-aid kit. It contained such elements as a powerbank, anti-stress gadget, mug, as well as a code for the anti-virus software license. These packages were sent to journalists, editors and influencers. Thanks to this form of promotion and the previously organised events, the agency managed to raise awareness and inspire trust among people using the G DATA software.