EZVIZ
Industry
technology
Scope of activities
PR, social media, media relations, graphic design, events, special
campaigns
About the company
EZVIZ was established by the Hikvision Group in 2012. The company
opened its first branch in the USA and took over the international
market in the following years. EZVIZ’s mission is to create visual
and virtual solutions to allow users to connect to their homes and
businesses using modern technologies. The company develops smart
devices that enhance the safety and convenience of users thanks to
artificial intelligence and a cloud-based platform. EZVIZ’s
innovative products and services are ideal for homes, workplaces,
shops, schools and many other environments. The company’s portfolio
includes smart home solutions: home and monitoring cameras, as well
as sports cameras and sensors.
The challenges
The main task of our agency was to introduce the brand to the Polish
market in 2017 and to build its awareness among customers. The first
stage of our cooperation with Ezviz consisted of the creation of a
marketing strategy, getting to know the target group and developing
an appropriate language and communication channels.
The solutions
At the beginning, our agency organised a press conference at which
representatives of the brand told about its plans. Products were
also presented and the guests of the event had the opportunity to
test them. As part of the image campaign, Ezviz became a sponsor of
such events as: Winter National Stadium, Polish Motocross Cup, Polish
Quadcross Championship, On Tour Poland, IT Run in Warsaw and
Carnival Run Wroclaw. The agency took care of the Polish brand
fanpage as well as the preparation and dispatch of press releases.
Our job also included the creation of graphic designs, support for
foreign social media profiles and assistance in organising the
event. We also designed graphics for IFA and prepared a layout for
Media Markt store advertising displays. In order to increase the
visibility of the brand, our agency cooperated with influencers such
as Zbigniew Urbański, Robert Nawrowski, Kuba1qba and Siekajbrothers.
Ezviz was also promoted in the media, including Publikator, CRN,
Men’s Health, iMagazine and CD-Action.
Ezviz not only became recognisable in the Polish market, but also strengthened its position among manufacturers of smart home solutions. The brand was also awarded the title of Good Design 2019.
Ezviz not only became recognisable in the Polish market, but also strengthened its position among manufacturers of smart home solutions. The brand was also awarded the title of Good Design 2019.
