Association Comfort of Silence
Industry
Construction/education
Scope of activities
Social media, media relations, graphic design
About the company
The mission of the Association is to promote knowledge about the
impact of building acoustics on the comfort, health and productivity
of people staying inside. To this end, information, educational and
consulting activities are conducted.
The challenges
In the first quarter of 2020, the agency began activities to help
the Association implement its main goals. The FLPR Group was
responsible for preparing communication, which consisted in
explaining in a simple manner to the interested parties the
occurrence of such phenomenon as noise pollution, as well as the
rules of conduct that would allow to protect against it.
The solutions
Understanding that noise is an inseparable element in life and that
everyone is exposed to its negative effects – regardless of age –
the agency has undertaken communication on three levels. First, by
preparing valuable content (supplemented with the knowledge of
experts from the Association) along with attractive creations on the
Facebook channel. Secondly, by maintaining regularity in running a
profile on LinkedIn, for which the agency prepared separate content,
adapting it to the audience of the website. Thirdly, by creating and
publishing articles that describe the problem in more comprehensive
way and show how to solve it. Such developed communication allowed
reaching people from different age categories thanks to various
forms of content, as well as by using several channels at the same
time. The use of new graphical methods has resulted in greater
interaction of people with the posts.
